White Oak
Hugues Landry. Founder and Principal Developer.
I turn the task you repeat every day into a button. Websites, custom software and AI tools for small businesses, from one accountable developer instead of an agency.
Based in South-East New Brunswick, au cœur de l'Acadie. Available remotely.
About
I wrote my first lines of code in 1992, on a class project in high school. I've been at it ever since. First as a hobby, then professionally.
I started at Whitehill Technologies (now a Thomson Reuters business), building enterprise legal software, then worked through Deloitte, Thinkmax, Bioscript, and other respected firms, mostly insurance, healthcare, and financial services. Trading tools, Game development and VR on the side.
Recent builds: DreamLair (full-stack AI SaaS experiment), ThoughtDrifter (trading blog with custom animations, pre-launch), trading automations in MT4, and Pine Script indicators.
Preferred stack: .NET for performance and security, lean front-ends in vanilla TypeScript by default. Frameworks only when the project truly calls for one. I leverage AI heavily in the workflow: Claude Code, n8n, and other tools that earn their place.
Remote-first. Audio or video calls, with the option to meet in person. Honest pricing, straight answers, lean software that runs without constant attention.
What I build
Custom web platforms, end to end
Auth, payments, data: the unglamorous parts that make a SaaS actually work. From a blank repo to a live site that pays for itself. Lean front-ends in vanilla TypeScript by default, React or another framework when the project calls for it. .NET or Node back-end depending on the needs.
AI integration into existing systems
Vendor-agnostic by default, since the landscape shifts faster than your business does. Custom workflows, prompt engineering, and eval loops where they earn their place. AI is eager. Without discipline, that eagerness turns into runaway API costs and brittle pipelines that break on the next model release. The work is finding the real bottleneck first, then deciding whether AI is actually the right answer. Often it is. Sometimes the honest call is a plain script and a database, and saying so is part of what you're paying for.
Unity and AR/VR for training simulations and interactive applications, available for the right project.
How I work
The same five steps for a website or a small tool. You always know what comes next and what it costs.
A free first conversation
Thirty minutes, by phone or in person. You tell me what you do by hand, or what your site needs to do.
A written take and a fixed price
Within a few days of the call: whether it is worth building, what is included, what is not, and when it will be ready. No hourly meter running in the background.
Built in small phases
You see working pieces early and give feedback as we go, not a big reveal at the end.
Handover
You own the code, the domain and the accounts. Plain-language notes so any developer can pick it up.
After launch
Support by the hour or a small monthly plan, your choice. No lock-in.
What you can count on
- Fast on a phone, and easy to find when people search your business name.
- Usable with a keyboard or a screen reader, built to the WCAG AA accessibility guidelines.
- No customer data kept that you don't need, and backups that can actually be restored.
- Simple code without frameworks it doesn't need, so a change next year takes hours, not a rewrite.
First conversation is free. If it's not worth building, I'll tell you.
Why « White Oak »
Strong, patient, made to last. A tree that stands where it grew, weathers what comes, and deepens with time.
Qualities I try to put into the software I build.